More than 150 international construction equipment manufacturers and nearly 200 members of the media attended the two-day Pre-INTERMAT press event held in mid-January. The venue of the event was the Carrousel du Louvre, a multi-use meeting center attached to the famed Louvre Museum in Paris. Dongfeng was one of the only two Chinese manufacturers at the show.

Vice President of R&D, David Beatenbough and Branding & Communications Director Stacie Adams attended the event and answered journalists questions. Mr. Beatenbough announced the successful acquisition of HSW’s (Huta Stalowa Wola) distribution subsidiary, Dressta Co, Ltd., and introduced the new E-series excavator which will be presented at INTERMAT in April.

During the show, Dongfeng’s table was visited by more than 50 construction media outlets and journalists, such as KHL, Route One Publishing, and Construction News among others.

“You can seldom see a Chinese company doing PR right, Dongfeng is the one,”said one INTERMAT organizer. Attending pre show makes Dongfeng different from other Chinese competitors. It is a more international way to promote their product and brand in front of global media.

Pre-INTERMAT is a press conference held before INTERMAT which gives an opportunity to manufacturers and journalist to have face-to-face interviews and discuss common interests in products and topics for the coming tradeshow in April.