Dongfeng is preparing to welcome its worldwide dealers to Beijing, as the company prepares for its annual dealers conference next month.

Starting October 30, Dongfeng dealers will attend the four-day conference which includes a mix of meetings and events. The show’s theme “Breaking Through the Ice” points to Dongfeng’s aggressiveness in promoting sales and expansion, even during the recent difficult worldwide economy. After the conference, some dealers will proceed to the huge BICES tradeshow at Beijing, which is one of the largest construction equipment shows in Asia.

"We look forward to seeing our dealers in Beijing,” said Jordan Huang, Dongfeng’s General Manager for Overseas Sales and Marketing Division. “There is a great deal of value-added information we plan to share about new products, processes and support materials for our global Dongfeng team and their sales efforts.”

Dealers will hear about branding and advertising efforts and learn more about how to use the co-op advertising program. They’ll hear about future expansion plans from Dongfeng Vice Chairman and President Zeng, and learn more about Dongfeng’s efforts to improve and expand its service and parts systems. Break-out sessions along with a factory tour and a new equipment preview are also on the agenda. But fun is also part of the mix as dealers will have an opportunity to experience the rich culture of China with a visit to the Great Wall of China.

"We appreciate the investment of time our dealers are making in coming here,” said Huang. “We guarantee it will be time well spent, as we have many important plans and initiatives to talk about. And we especially look forward to listening to our dealers and hearing more about their needs as we support them in growing their businesses and the Dongfeng brand.”