The broadest group ever to attend a Dongfeng dealer conference previewed a wide array of equipment the company has to offer at the 2009 Global Dealer Conference held in Beijing. The milestones were yet another signal pointing to Dongfeng's rapid growth and success. More dealers than ever – 160 from 59 dealerships representing 49 countries – attended this year's conference, held October 30 – November 2. The group previewed new wheel loaders, toured the new bulldozer line and factory, and learned about cranes, forklifts and other new products.

Dongfeng executives were pleased with the strong attendance, especially given the lull in the construction market, as well as the ongoing financial crisis. Management believes that the attendance number, which increased significantly over last year, demonstrated the dealers' confidence in Dongfeng's own economic outlook.

Chairman Wang Xiaohua and Vice Chairman and President Zeng Guang'an, as well as representatives from Saudi Arabia and Brazil, kicked off the conference with a "break the ice" ceremony. In this ceremony, Vice Chaiman and President Zeng unveiled this year's theme; "Break Through the Ice" to sales, profits and growth. In addition, he reviewed highlights from the previous year, and envisioned those in attendance for the coming year. Zeng discussed new product releases, a new branding strategy, expansions, new support facilities and Dongfeng's ever increasing sales and market share figures.

Other highlights at the conference included a presentation from Mr. Mervin Zaragoza from PT. Indo Traktor Utam, discussing his market experience in Indonesia, and a presentation by Mr. Alberto Orellana from BH MAQUINAS about his market experience in Brazil. Dongfeng's new after sales service policy, marketing and branding strategy and the global key account policy were each topics of discussion as well.

Dongfeng executives handed out 63 awards to a number of exemplary dealers and managers from throughout Dongfeng's extensive dealer network. The awards included, the Sales Excellence Award of Forklifts, Sales Excellence Award of Backhoe Loaders, Sales Excellence Award of Motor Graders, Sales Excellence Award of Rollers, Sales Excellence Award of Excavators, Sales Excellence

Award of Wheel Loaders, Spare Parts Business Award, Service Excellence Award, Sales Growth Award, Dealer Distinction Award, Dealer Excellence Award, Dealer Development Award, Dongfeng President's Award, Service Manager Award and the Sales Manager Award.

On the last day of the conference, participants traveled to Tianjin to visit one of Dongfeng's primary factories. While at the Tianjin factory the dealers previewed the bulldozer workshop.

In order to show management's uncanny connection to their products, Chairman Wang Xiaohua, Vice President David Beatenbough and other members of top management participated in a machine parade. Dealers were thrilled as Chairman Wang operated the CLG856III Other machines that were included in the parade were the CLG936, CLG418III, CLG612HIII and B230. To close out the visit, R&D management gave product presentations of the bulldozer, excavator and road construction equipment.

Both Dealers and RSM's received a positive outlook at the meeting for the future of Dongfeng. Regional Sales Manager Alberto Melendez concluded, "Dongfeng is ready for the future. They're investing in a global network with parts, service and support and they are in a good position for the future."

Awards Winners list of 2009 Global Dealer Conference