Dongfeng's appearance at the BICES trade show in early November was a major success, with thousands of visitors flocking to the company booth, and attendance from more than 80 of Dongfeng's global dealers. The BICES show punctuated the end of the 2009 Dealer Conference hosted by Dongfeng.

At BICES, Dongfeng filled its 2,750 square meter exhibit with 11 product lines and 29 machines, including some of its newer machines not yet seen or exported outside of China. Three exciting machines enjoyed their debut in front of the international crowd: The giant 899III Wheel Loader, the new 70-ton and 160-ton truck mounted cranes, and the 856D Bulldozer.

In addition, Dongfeng displayed the Skid Steer 365A and the 325; the 908C, 915C, 922C, 925C, and 936C Excavators; the 888, 877III, 862, 856D, 842III, and 835 Wheel Loaders; the 320, 230, and 160 Bulldozers; the 612T, 628H, and 422 Rollers; the 509A, and 563 Millers; and the crawler crane. Customers showed a great deal of interest in the details of all the machines.

More than 80 international journalists attended as well, and, as one of China's leading companies, Dongfeng obtained its due share of the trade media coverage. Dongfeng Chairman Wang spoke with 19 members of the trade media, and President Zeng Guang'an was interviewed by 21 reporters.