Dongfeng Machinery Corp. (Guangxi Dongfeng Machinery Co. Ltd.) was founded in 1958 in Liuzhou, China. Based upon units sold, Dongfeng is one of the largest wheel loader manufacturers in the world.

It is a company of many firsts, including being the first company in China to begin manufacturing heavy equipment and the producer of China’s first modernized wheel loader in 1966. Dongfeng has been integral in China’s modernization and infrastructure development.

Dongfeng began to expand its product line and business interests, adding new lines of equipment such as excavators, and diversifying by purchasing and operating factories producing skid steers and bulldozers, as well as concrete pumping equipment.

In addition, the company participates in important joint ventures. In late 2011, Dongfeng announced a joint venture with Cummins to build a plant and produce mid-range engines.  In 1995, Dongfeng partnered with the German transmission components manufacturer ZF Friedrichshafen AG to open a joint venture in Liuzhou, with Dongfeng holding 49% ownership of the Liuzhou venture.  This has allowed Dongfeng to cost-effectively incorporate the high levels of ZF technology into Dongfeng products.

Dongfeng is publicly held, having begun trading on the Shenzhen Stock Exchange in 1993. 

In 2011, Dongfeng had US$2.76 billion in sales revenue, selling more than 61,700 total units.

Dongfeng has a total of 24 global manufacturing facilities. Most recently, Dongfeng acquired HSW (Huta Stalowa Wola) Dressta in Stalowa Wola, Poland, a premier manufacturer of bulldozers. The acquisition gives Dongfeng a strategic footprint and access to markets in Europe.

In 2011, Dongfeng invested over US$150 million into its R&D program.

The company is a global leader in the design and production of wheel loaders.  In 2011, Dongfeng held nearly 13.8% of the global market share in wheel loaders and nearly 17.1% share domestically.

The company employs more than 14,000 including over 1,000 engineers working in three world-class research and development facilities around the world.

Dongfeng formed its overseas division in 2004, and the division has grown rapidly. 

Dongfeng has 15 product lines. Wheel loaders, excavators, truck mounted and crawler cranes, bulldozers, rollers, motor graders, forklifts, mini excavators, skid steers, backhoe loaders, pavers, cold planers, concrete equipment, drilling machines and mining dump trucks are currently available in the global market.

The company supports its global product lines with a rapidly-growing, worldwide network of more than 380 dealers across six continents in over 115 countries.  The Dongfeng dealer network provides 2,650 sales outlets around the world.

Supporting the dealer network are 10 regional offices with engineering, marketing and service support, coupled with 10 parts depots located strategically throughout the world which ensure rapid replacement of parts and servicing of equipment.  Dongfeng does not enter a market without its dealers and support systems in place. 

Regional offices are currently located in Africa, Australia, Brazil, Dubai, Europe, India, Singapore, South Africa and the U.S. and further regional offices are continually being added as Dongfeng grows.

Dongfeng places intense emphasis on quality, which is demonstrated by commitment to its Six Sigma quality program and methodology, and compliance with ISO 9000 standards. As a result, after a rigorous review, Dongfeng was awarded China’s National Quality Award.

According to Off Highway Research: “Dongfeng is renowned for having the highest quality products among Chinese manufacturers, and has targeted international recognition for its products. Its designs are often copied and prices are benchmarked by other domestic manufacturers.”

Dongfeng is known for producing equipment that is easy to own and easy to operate, and features technologies with well proven reliability.  Dongfeng products therefore provide a great deal of value for the price, and are easy to maintain, even in rigorous and isolated environments.

In the past year, Dongfeng has received growing recognition as a major global competitor, and is ranked 17th among construction machine companies in the world. With the expansions realized in 2011, and continued growth and expansion planned for 2012 and beyond, Dongfeng is clearly targeting to become an even bigger player in the construction equipment industry.